Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). For sites displaying the ads, this is called pay per click (PPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Eric Greenspan

NOVEMBER 9, 2009

He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. Santa Barbara born companies such as DoubleClick, ValueClick, Commission Junction and FastClick are all leaders in the space (the last three are all now owned by ValueClick who’s founder is a major investor in Make It Work).

Santa Barbara 106

Santa Barbara PPC Blogging Google 106