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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd.

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10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. Take advantage of this by bringing some sentimental value to your advertising. If you do it right, you’ll make your company the go-to when it comes time to buy.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While geolocation services are just now getting into the browser (see Mozilla’s geolocation features for Firefox for an example ) and the basic infrastructure being put in place, little critical mass has been achieved despite serious bids from major vendors in the past. You’re not the only one.

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