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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd.

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Interview with Andrew Humphries, UK's Tech City

socalTECH

Second thing that we do is encourage large organizations, companies like Google, Intel and Facebook, to invest in Tech City. Many companies set up here so that they can penetrate that massive market, actually left alone from the rest of the noise of Silicon Valley. Andrew Humphries: There have been some really interesting successes.

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10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. If you do it right, you’ll make your company the go-to when it comes time to buy. 2 Develop holiday sales. Some shoppers won’t be persuaded to buy the first time they visit your site.

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Interview with Cliff Rees, XCast Labs

socalTECH

Cliff Rees: We're a software as a solutions company. One of the other things we do very well, and where we have engineering expertise, is we provide one-off, interactive IVR solutions for media companies in the Los Angeles Area. Los Angeles-based XCast Labs (www.xcastlabs.com) announced earlier this month that it has raised a $2.7M

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While geolocation services are just now getting into the browser (see Mozilla’s geolocation features for Firefox for an example ) and the basic infrastructure being put in place, little critical mass has been achieved despite serious bids from major vendors in the past. You’re not the only one.

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