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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd.

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Interview with Cliff Rees, XCast Labs

socalTECH

Cliff Rees: We're a software as a solutions company. One of the other things we do very well, and where we have engineering expertise, is we provide one-off, interactive IVR solutions for media companies in the Los Angeles Area. Los Angeles-based XCast Labs (www.xcastlabs.com) announced earlier this month that it has raised a $2.7M

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