Remove Advertising Remove Company Remove GRP Partners Remove Invest
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRP Partners invested in GoTo.com which rebranded as Overture.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Mark Suster, GRP Partners

socalTECH

This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. We invested in Overture, which was sold for $1.2

article thumbnail

MySpace, Ad.ly Link On In-Stream Advertising

socalTECH

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. twitter tweets advertising.

article thumbnail

Southern California Investments On Uptick, Totals $686.5M For Q1

socalTECH

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I’ll explain in detail below.

Mobile 282
article thumbnail

Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171