socalTECH

FEBRUARY 17, 2011

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. You're entering into a fairly crowded area, what's the value that ReachLocal adds here? Zorik Gordon: We're excited about the acquisition.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

Eric Greenspan

NOVEMBER 9, 2009

Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. It’s hard to get people to take a risk at a startup or for a reasonable salary with all this competition. Zorik Gordon built & IPO’s ReachLocal.

Venture Capital 313

Venture Capital Southern California Google Startup 313