Berkonomics

JULY 18, 2019

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 120

Patents Resource Training Advertising 120

socalTECH

OCTOBER 22, 2015

Santa Monica-based videogame publisher Activision Blizzard announced this morning that it has launched a brand new, Esports division, which will focus on competitive gaming and growth of esports. Activision titles in the Esports are include StarCraft, World of Warcraft, Heroes of the Storm, HearthStone, and more. READ MORE>>.

Activision 100

Activision Santa Monica Competition Advertising 100

Startup Professionals Musings

MAY 26, 2023

New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Solution may require new category development time.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

DECEMBER 8, 2021

Keep up with the competition. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. Ignoring what your competition does is sure to limit your business longevity.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Customer 146

Customer Custom Marketing Startup 146

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Intellectual property is required for a competitive edge. Start with a range of platforms, including social media, advertising, and a great website.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Berkonomics

AUGUST 23, 2012

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

AUGUST 16, 2019

Outbehave Your Competition to Create Customers for Life ,” offers eight key principles for defining and managing the experience to keep it consistent and profitable: Keep every employee on stage, delivering an experience. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Customer 84

Customer Custom Training Satisfaction 84

Startup Professionals Musings

APRIL 18, 2021

Sales and marketing strategy. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. An investor will try to get an independent reading on competition, barriers to entry, price sensitivity, and what percentage of the market your company can expect to capture.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Tech Coast Venture Network

AUGUST 11, 2015

Public relations sets you apart from the competition. Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. As Jean-Louis Gassée once said, “Advertising is saying you’re good. Public relations helps you attract future sales opportunities.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Public relations sets you apart from the competition. Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. As Jean-Louis Gassée once said, “Advertising is saying you’re good. Public relations helps you attract future sales opportunities.

Organization 100

Organization Social Media Competition News 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

JUNE 20, 2014

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

MARCH 2, 2019

Keep up with the competition. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. Ignoring what your competition does is sure to limit your business longevity.

Social Media 98

Social Media Platform Media Customer 98

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price.

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

AUGUST 27, 2017

Outbehave Your Competition to Create Customers for Life ,” offers eight key principles for defining and managing the experience to keep it consistent and profitable: Keep every employee on stage, delivering an experience. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Customer 69

Customer Custom Training Satisfaction 69

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

NOVEMBER 14, 2012

Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue. Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise.

Metrics 106

Metrics Startup Sales Statistics 106

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

SEPTEMBER 3, 2013

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Track the competition.

Competition 84

Competition Entertainment Advertising Social Media 84

Startup Professionals Musings

DECEMBER 29, 2014

Outbehave Your Competition to Create Customers for Life ,” offers eight key principles for defining and managing the experience to keep it consistent and profitable: Keep every employee on stage, delivering an experience. They have to out-behave and outperform your competition. Gregg Lederman, in his recent book, “ ENGAGED!:

Customer 106

Customer Custom Training Satisfaction 106

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JANUARY 19, 2015

Your tech needs to add value to content producers, the audience and advertisers. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). I believe that the high revenue share YouTube takes encourages platform competition. Startup Lessons'

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Nowadays, it is not uncommon for e-commerce sites to accumulate a large number of sales thanks to social media interaction and promotion.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Tech Zulu Event

SEPTEMBER 9, 2014

Consumers and businesses, in an ever-competitive marketplace that has been energized by the internet, no longer wants ads that just tell them something. This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. One example of this could be education.

Advertising 69

Advertising Training Customer Custom 69

socalTECH

SEPTEMBER 4, 2014

Los Angeles-based Radical.FM (www.radical.fm) thinks it has a new formula for Internet streaming, and can take on Pandora and others in head to head competition. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. READ MORE>>.

Startup 237

Startup Services Advertising Content 237

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Never “sell” or push out your message like conventional advertising.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Advertisers are known for their creative focus, not focus on analytics. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. See who checks into your competition.

Services 91

Services Startup Competition Entertainment 91

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Now, the details … 1.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

AUGUST 13, 2012

It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Competition and sustainable advantage.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

AUGUST 2, 2012

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 82

Services Competition Mobile Entertainment 82