Advertising Competition Metrics Sales 
Startup Professionals Musings
DECEMBER 17, 2013
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.
Startup Professionals Musings
NOVEMBER 14, 2012
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.
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Frank Addante
OCTOBER 3, 2013
Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. CRM companies like Salesforce.com used to refer to themselves as Sales Force Automation (SFA) companies.
TechCrunch LA
SEPTEMBER 7, 2021
In today’s highly competitive ad environment, both content and data are kings. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. The key takeaway?
Startup Professionals Musings
APRIL 4, 2015
Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics. You can’t manage what you don’t measure.
Startup Professionals Musings
AUGUST 13, 2012
In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.
Both Sides of the Table
DECEMBER 27, 2011
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.
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