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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.

Marketing 139
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.

Marketing 107
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.

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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.

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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.