Berkonomics

NOVEMBER 19, 2020

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer? .

Metrics 296

Metrics Sites Advertising Web 296

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

AUGUST 26, 2014

Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. evolve media viewability audit totallyher craveonline advertiser advertising content' Financial details of the deal were not disclosed. READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

SEPTEMBER 18, 2013

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. advertising lead content information auto strategic investment capital venture autoweb autobytel' in AutoWeb as it grows.

Invest 147

Invest Advertising Content Sites 147

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

Demand 124

Demand Media Santa Monica Advertising 124

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see. READ MORE>>

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

JANUARY 8, 2020

Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Why does twitter analytics considered as the “Holy Grail” for every content marketer? Check these information through your analytics dashboard. But what does this mean for marketers?

Content 93

Content Marketing Social Media Journal 93

socalTECH

MAY 16, 2013

offers up news, reviews, tips, and other information on iPhones. stacksocial deal iphone publishing content advertising ecommerce store' Financial details of the deal were not disclosed. iPhoneinCanada.ca READ MORE>>.

Technical Review 140

Technical Review Technology Software Review Tips 140

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Social Media 120

Social Media Newsletter Advertising Media 120

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. Financial impact of the ad deals was not disclosed.

Advertising 100

Advertising Sites Web Los Angeles 100

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

FEBRUARY 13, 2014

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer?

Metrics 207

Metrics Sites Advertising Web 207

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But people still read, hear and see stories they can identify with, and content providers still need content.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content 230

Content News Startup Research 230

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels.

Social Media 179

Social Media Advertising .Net Content 179

socalTECH

MARCH 1, 2011

The firm said its platform allows users to create their own QR codes, to be used on printed business cards, menus, advertisements and other items, which will allow users to connect to content via its iPhone app and online. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Web Los Angeles 167

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Entrepreneurs Get More Customers.

Custom 133

Custom Customer Entrepreneur Advertising 133

socalTECH

OCTOBER 27, 2010

According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD. READ MORE>>.

Yahoo 178

Yahoo Media News Report 178

socalTECH

AUGUST 6, 2012

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.

Demand 240

Demand Media eHow Content 240

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. Talk about what your product is all about?

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The stream is the emerging interface we are using to digest content and information online"," Rad said, explaining that Ad.ly Tags: adly venture capital twitter advertising.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

OCTOBER 4, 2012

We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue.

Web 187

Web Content Startup Education 187

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. However, one area has mostly been ignored, which is vertically focus, business-to-business information. For that reason, more and more content is going online. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

OCTOBER 22, 2021

Don’t hide behind a website with no address, picture, or direct contact information. Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers.

Technical Review 124

Technical Review Case Study Software Review Startup 124

socalTECH

NOVEMBER 11, 2010

Business.com offered up an online directory of local businesses, combined with content and expert commentary. The firm was backed by investors eCompanies, Benchmark Capital, Cahners Business Information, Financial Times Group, Industryclick, Institutional Venture Partners, and McGraw-Hill. Dex One--formerly known as R.H. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236