socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. To a content provider, that's something you have to pay attention to.

Media 150

Media Report Advertising Content 150

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.

Social Media 120

Social Media Newsletter Advertising Media 120

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 139

Marketing Startup SEM Blogging 139

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Tech Zulu Event

AUGUST 4, 2011

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. The folks over at Blip.tv

Web 65

Web Netflix Social Media Product 65

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. Financial impact of the ad deals was not disclosed.

Advertising 100

Advertising Sites Web Los Angeles 100

socalTECH

OCTOBER 4, 2012

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

SEPTEMBER 19, 2020

You pull people in by providing new content with real value on your website at least every few days. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Ideally, you should update content at least every two or three days.

Custom 160

Custom Customer FAQ Technical Review 160

socalTECH

MARCH 1, 2011

The firm said its platform allows users to create their own QR codes, to be used on printed business cards, menus, advertisements and other items, which will allow users to connect to content via its iPhone app and online. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Web Los Angeles 167

Tech Zulu Event

FEBRUARY 2, 2016

The dynamism of web design ascertains that trends should keep varying to the better with changing times. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa. Cinemagraphs. Quirky illustrations.

Web Design 40

Web Design Design Web Technical Review 40

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M According to the firms, HitFix was founded by Jennifer Sargent and Greg Ellwood, with Sargent serving as CEO, and Ellwood as Editor-In-Chief of the web site. in Hitfix, led by investor Yuri Pikover. READ MORE>>.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Back then were were looking for the same things users look for today – the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences. Social Networking in Web 1.0.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content 230

Content News Startup Research 230

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Refreshing Content. Search Engines.

Web 61

Web Social Media Content Sites 61

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Content is king of the road. Having a web site is necessary, but not sufficient.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Content is king of the road. Having a web site is necessary, but not sufficient.

Social Media 93

Social Media Content Startup Web 93

socalTECH

JUNE 16, 2009

Tsavo develops content-focused web sites which apply technology to serve up more relevant information and advertising depending on who was visiting those web sites. Tags: tsavo mike macadaan twiistup executive content. READ MORE>>.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. However, one area has mostly been ignored, which is vertically focus, business-to-business information. For that reason, more and more content is going online. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

socalTECH

AUGUST 6, 2012

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. It's interesting to see that, despite selling Wallstrip to CBS, that content isn't the goal here? Howard Lindzon: Making content is just a dumb business. It's fun, I guess.

Ideas 248

Ideas Web Startup Content 248

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. Our products are also syndicated into newspapers and web sites around the country. If you think about it, that's pretty interesting--not long ago, that information wasn't available.

Web 140

Web Content Mobile Sites 140

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all.

Web 76

Web Startup Sites Design 76

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili. Thats what uCast is all about.

Content 113

Content Startup Mobile Platform 113

socalTECH

NOVEMBER 17, 2011

I founded NowLive a year ago, dedicated to producing and streaming live, professional events for the web and mobile, and anchored interactive. But, the piece that we really wanted to set NowLive apart, is it's completely dedicated to professional live streaming content. Additionally, they are syndicated widely across the web.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JUNE 23, 2011

What we're doing there is providing Cause Integration Profiles, where we are letting businesses provide information on what they are doing in the cause area, and not just display it on our site but take that to any website that is interested in it. Ryan Scott: Originally, we started with consumer facing content.

Causecast 222

Causecast Startup Content Education 222

socalTECH

AUGUST 20, 2010

Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content. I joined about a year ago--a bunch of us did--and looked at where Sidebar was as it was gearing up for a full consumer launch of its personalized content portal. How is the company funded?

Content 189

Content Screening Mobile Custom 189

Tech Zulu Event

FEBRUARY 18, 2013

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

NOVEMBER 11, 2013

One aspect of this past summer’s Silicon Beach Fest (SBF) I personally enjoyed, among everything else presented that weekend, was learning all about the new multi-channel networks available to showcase online content. Online content isn’t a small market, nor is it going away anytime soon.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

FEBRUARY 28, 2011

As part of those forums, users are now regularly posting links, videos, and other information to others. Talk about your content efforts? That content, Fastlane Daily, will be embedded within the player as a recommended, premium video that they can view throughout the forums this goes into. What do you mean by premium content?

Content 214

Content Startup Tool Advertising 214

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190