Advertising Course IP Outsource Development 
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.
Both Sides of the Table
DECEMBER 27, 2011
If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. of course there are MUCH more sophisticated financial tools than either of these, but PEG is a short-hand many people use]. The advertiser who bought the ads might pay the ad network in 60 days. Investors value growth.
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