Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup.

Advertising 90

Advertising CPC Funding Startup 90

socalTECH

FEBRUARY 24, 2011

Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds. MediaTurst is headed by Peter Bordes.

CPC 162

CPC Advertising Los Angeles Platform 162

Startup Professionals Musings

MARCH 12, 2012

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup.

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. It helps to understand how online advertising really works.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Back in the early days of LA venture capital, I was first an associate of a fund, and then partner of a fund, Entertainment Media Venture Partners. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Back to the company, what's your status now in terms of funding?

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171