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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC).

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Campaign setup and ad copy writing.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Unattributed – There is no such thing as organic customers. John Wanamaker. It does not happen. However, you are only paid for ads that generate sales.

Customer 164
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

As of writing, my twin and I serve as the Co-CEOs and Co-Presidents at LAGbook. We also raised fund for CPC advertising, which doubled sign-ups. At LAGbook, we rake in revenue through online advertising. LAGbook is funded basically on revenue realised through our online advertising services.