Advertising CPC Software Review Tool 
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Both Sides of the Table
MARCH 30, 2010
It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).
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