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SteelHouse Hires New CTO, CMO

socalTECH

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer.

CTO Hire 100
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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223
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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? We spoke with Dave Fink , CEO and co-founder of Posite, and Jonathan Neddenriep , co-founder and CTO of the company, to learn more. We then allow you to use the print cloud, where we develop, print, and mail pieces very easily.

CTO Hire 100
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. Second, we're becoming more agile in terms of development.

Mobile 224
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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media?

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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LawKick: A Modern Way To Find Legal Help

socalTECH

You fill out the short questionnaire, lawyers submit their price quotes, and they get hired. One day, I was talking with a friend who was trying to develop and app for a school event, and had created his own app creation company. That''s how we ended up developing this technology, to take that initial step out of the process.

Help 240