Advertising Custom Development Ideas Paid Search 
Both Sides of the Table
APRIL 15, 2010
Because GoTo.com was his idea. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. But bill is a BIG idea guy. Overture sold for $1.6 billion to Yahoo!
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry.
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