Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Google 40

Google Advertising Startup Venture Capital 40

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. But with just a month or so until the units, which run between $500,000 and $2 million, hit the market, he is advertising them to people in the technology industry.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Frank Addante

SEPTEMBER 25, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Rich Customers Target customers who will move fast and pay a premium for a unique offering. Zondigo, Inc. Startup 3.0:

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

DECEMBER 22, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Zondigo, Inc. Be scrappy.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Put yourself in the shoes of your customers or users. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 29, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Customers validate businesses. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Hire Entrepreneurs!

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

JULY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It’s simply an exercise for prospective customers to tell you what they DON’T like about it. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

NOVEMBER 16, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

DECEMBER 5, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I think our team at L90 was one of the most efficient and customer-focused development teams ever to be assembled. Zondigo, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

OCTOBER 31, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. L90 (Startup 3.0) , my third company, was the "premium advertising network". Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

MARCH 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit ► August (3) Venture Capital - What's the rush?

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

AUGUST 14, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Inventing Stuff, Obviously Impossible? Hire Entrepreneurs! Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0: Be scrappy.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

AUGUST 27, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We ultimately grew to be the #2 advertising technology solution on the Internet until DoubleClick acquired adMonitor in 2001.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JUNE 13, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. And if customers, users, partners and employees have a hard time understanding or explaining the idea, then it will eventually fail.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

MAY 3, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At Starting Point, 100% of the interaction with our users/customers was via email. How will we.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JANUARY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. On the contrary, enterprise software needs to be fully tested before a release because it typically affects a customers business process.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 22, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit How will we.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. Zondigo, Inc. Be scrappy.

Startup 40

Startup Venture Capital Email CTO Hire 40