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Interview with Dan Yomtobian, Scour

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MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. It's pretty much been all organic.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

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JULY 31, 2013

With a standard PPC conversion rate (pay per click) of.01% They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. 7 – The line between art and marketing/advertising is now very blurry. PR and or advertising campaign in tandem with the launch of the video.

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