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PK4 Media Buys Prosperio

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El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

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Southern California Startups Raise $761.12M in Q2 2014

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The biggest investments for the quarter were for Culver City-based NantHealth , the digital health venture of billionaire Dr. Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M for its consumer loyalty and advertising efforts; nearly $49.0M

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Zadspace Raises $3.2M

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El Segundo-based Zadspace , the developer of on-package advertising products, announced this week that it has raised $3.2M in a funding round. The round came from Connecticut Innovation and DFJ Frontier, along with Crosscut Ventures, LaunchCapital, Cava Capital Ventures and The Gideon Hixon Fund.

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Aggregage Gets $1M

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El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. Aggregage''s B2B websites are published in conjunction with trade and professional associations.

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ZADSPACE Gains More Funding

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El Segundo-based ZADSPACE , a stealth mode firm developing advertising related products or technology, has raised an additional $500,000 in funding, according to a regulatory filing from the firm, bringing its total fundraising to $1.91M. Tags: zadspace advertising venture capital wunderman lester. READ MORE>>.

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Zadspace Raises $1.4M

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El Segundo-based Zadspace , a stealth mode firm developing advertising technology, has quietly raised $1.40 Tags: zadspace venture capital advertising. in Series A venture funding. The funding came from DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund. READ MORE>>.