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ReachLocal Targets Healthcare, Wellness Providers

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services aimed at small and medium sized businesses, said late last night that it has launched a new, dedicated team aimed at healthcare and wellness providers. reachlocal health wellness patients internet marketing' READ MORE>>.

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Sizmek Bolsters Digital Advertising Staff In LA

socalTECH

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Meehan was previously. READ MORE>>.

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ReachLocal To Shut Bizzy

socalTECH

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November. READ MORE>>.

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ReachLocal Appoints Chief Product Officer

socalTECH

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previously at Nero, where he was Chief Operating Officer. READ MORE>>.

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ReachLocal Buys SMB:LIVE

socalTECH

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Tags: reachlocal smblive merger acquisition software local advertising. Financial terms of the acquisition were not disclosed.

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Rubicon Project In Huge Executive Growth Push

socalTECH

In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and operational strategy, legal, financial and business development. READ MORE>>.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams. You just don’t.