socalTECH

FEBRUARY 26, 2014

OpenX said its new Native O|X exchange allows app developers and publishers to apply programmatic buying to popular, native, in-stream ad formats, with such features as approving sources, and filtering and reviewing ads. mobile native advertising exchange openx' READ MORE>>.

OpenX 153

OpenX Mobile Screening Pasadena 153

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

Break.com 100

Break.com Develop Development Screening 100

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

MAY 10, 2011

Carlsbad-based Scentsa , a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital , Huntington said Tuesday. Size of the equity funding deal was not disclosed. The funding by Huntington was led by Tim Bubnack. READ MORE>>.

Funding 145

Funding San Diego Advertising Screening 145

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date. “Our

Advertising 40

Advertising Media Mobile Buzznet 40

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

OCTOBER 5, 2016

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.

Santa Monica 178

Santa Monica Journal Screening Media 178

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

FEBRUARY 12, 2010

San Diego-based OpenCandy , which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. Tags: divx advertising software download techsmith opencandy. READ MORE>>.

San Diego 133

San Diego Screening Advertising Software 133

socalTECH

OCTOBER 8, 2008

Los Angeles-based Channel M, a venture backed provider of in-store TV networks, announced Wednesday that PLS Check Cashers, a check cashing chain, will use the firm's programming and advertising. According to Channel M, PLS Check Cashers will offer both English and Spanish content at 50 PLS Check Cashers locations nationwide.

Advertising 124

Advertising Screening Los Angeles Content 124

socalTECH

JUNE 30, 2010

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. READ MORE>>.

Screening 145

Screening Entertainment Advertising Los Angeles 145

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising. All inclusive.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. For example, take a product from a major electronics retailer, a 42-inch flat screen TV. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

Both Sides of the Table

DECEMBER 19, 2011

As a software developer I wrote code on what was called a “dumb terminal” because it literally had no processing capability. We had to develop whole frameworks of “middleware” to deal with this problem. Social networking is peaking. A (Very) Brief (and Selective) History in Computing.

Web 355

Web HTML Mobile Social Network 355

Tech Zulu Event

FEBRUARY 2, 2016

Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. UI presentation and development have made Google’s material design its main basis over the past couple of months. Inputs and forms going full screen.

Web Design 40

Web Design Design Web Technical Review 40

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising. All inclusive.

Social Media 81

Social Media Startup Screening Advertising 81

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

APRIL 15, 2012

If you’re new to software development, you may be asking yourself, “What the heck is a User Story, anyway?” Ultimately, your goal is to keep things simple — for yourself, for your testers, for your art team and eventually, your developer. One for each of the main Hero Screens you have in your application.

Marketing 84

Marketing Screening Social Network Startup 84

socalTECH

MARCH 15, 2013

Nils Forsblom: TenFarms is a mobile app developer. PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. What are TenFarms and PhotoPoll? We build mobile products, not just mobile applications, but products around them.

Mobile 233

Mobile Southern California Startup Outsource Development 233

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. YouTube has a player which works in Google hangouts, so they can instantly screen your work or your pitch, and you can get instant feedback that way.

Web 187

Web Content Startup Education 187

Tech Zulu Event

NOVEMBER 25, 2013

” while watching the screen and registering nothing. Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment.

Entertainment 98

Entertainment Advertising Startup Media 98

Tech Zulu Event

APRIL 15, 2012

If you’re new to software development, you may be asking yourself, “What the heck is a User Story, anyway?” Ultimately, your goal is to keep things simple — for yourself, for your testers, for your art team and eventually, your developer. One for each of the main Hero Screens you have in your application.

Marketing 53

Marketing Screening Social Network Email 53

socalTECH

JULY 25, 2012

Edward Park: My background is screen printing and production. My previous company did production runs for small clothing lines, promos, and trade show giveaways, and one of the things we realized it's such a volume industry, and the technology of screen printing has been around for 10,000 years, developed by the Egyptians and the Chinese.

Startup 174

Startup Commerce Web 2.0 Screening 174

Tech Zulu Event

DECEMBER 6, 2013

Auto-interfaces are clunky, and when a lot of these big tech companies IPO’d, a lot of them developed products that were endemic to the car industry – navigation, social graphs, etc. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive).

Advertising 97

Advertising Startup Marketing Mobile 97

Startup Professionals Musings

MARCH 24, 2013

That means total handling of the calendar, scheduling appointments, taking calls, logging messages, screening e-mail and doing other duties with some sense of priority and problem-solving. Good organizational skills. A personal assistant must be highly organized and detail-oriented.

Web 98

Web Entrepreneur Software Review Google 98

Tech Zulu Event

JUNE 25, 2012

The school has been designed to provide hard skills and develop soft skills that one would only receive on the job at a startup, and to do so well before being hired. Boston Startup School set out to leverage the renewable resource of graduating seniors in Boston to fill that gap by adding to the education of entrepreneurial-minded Gen-Yers.

Education 86

Education Startup Software Review Technical Review 86

Tech Zulu Event

SEPTEMBER 11, 2012

YouTube today announced its new app for iPhone and iPod touch weeks after its license with Apple to develop and preload the app in the iPhone iPod touch expired. The presentations have speaker notes, full-screen mode and can be swiped between slides. Now Available on the App Store. billion From Ads.

Google 69

Google Outsource Development Screening Mobile 69

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Unlike those IM clients with a small (ineffective) footprint, Meebo experience is a website and a full page screen.

Startup 286

Startup Venture Capital Web Ideas 286

socalTECH

MARCH 25, 2015

We allow for game developers to put gambling results within their games, so that a consumer can play games that have gambling inside of them. What we found at Youbet, after tens of millions of dollars of promotion and advertising, is that less than 1.15 What kind of developers are you hoping will adopt your technology?

Platform 100

Platform Develop Development Mobile 100

Startup Professionals Musings

NOVEMBER 21, 2016

After listening to hundreds of startup pitches, and reading even more business plans, most new venture investors develop their own favorite list of “red flags” that signal the beginning of the end of their interest. It takes a huge upfront investment to attract users, before advertisers are interested.

Funding 98

Funding Startup Innocal Entrepreneur 98

socalTECH

JULY 22, 2016

For our interview today, we have an interview with Gabe Grifoni , CEO and founder of Rufus Labs (www.getrufus.com), which has has developed an Android-based, wearable device which is aimed at use in the enterprise, warehouses, and factories. I actually spent a decade working in advertising and marketing.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

Tech Zulu Event

MARCH 6, 2014

He points specifically to 1995, two decades ago, when consoles ruled the world and PC games were a tiny subset; but as we’ve seen the many faces of the gaming industry develop, we’re now looking at the wild success of virtual crystals, flight-indept birds; a world where free to play + micro-transaction models sit front and center.

Mobile 93

Mobile Platform Technology Screening 93