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Strike Social Bolsters Board, Advisors

socalTECH

Los Angeles-based advertising technology developer Strike Social is bolstering its board and advisory team, saying that it has named Lawrence Chu to its board of directors, and signed up Dr. Arif Ansari, a big data systems researcher at the University of Southern California, as an advisor. READ MORE>>.

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Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads

socalTECH

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. I had been at USC, at the Etnrepreneurship program.

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Stacking Up The Online Film Submission Sites

socalTECH

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. Despite coming from Amazon, the local involvement is heavy, with USC's School of Cinematic Arts heavily involved, as well as other local entertainment execs.

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Interview with Tom Grasty, Stroome

socalTECH

Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Tom Grasty: Essentially, we started off as a graduate school project at USC. A few months later, we won the USC New Venture Competition.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

And in particular, if you're developing comedy and humor content -- which is a big segment of the content being created--how to do you help people find the content which will resonate with them. My background is that I was at IAC, focused on advertising solutions and advertising engagement.

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LA Mayoral Candidate Eric Garcetti to Keynote Inaugural Silicon Beach Fest

Tech Zulu Event

advertising (OMD, Ignited, Deutsch, TBWAChiatDay, engage:BDR), press (Forbes, Investor Business Daily, LA Business Journal), startups (Viddy, BeachMint, ShoeDazzle, Pose, PromoJam, PageWoo, Honest) and more. Festival Highlights: - Hackathon : Teams of more than 50 developers compete for more than $50K in prizes.

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Formerly, he was Managing Director of both Product Management and of Business Development at Los Angeles Times Interactive.