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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. And ironically many consumer mobile apps are more of hits-driven businesses than video is today.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

The industry finally has one of their own at the helm of the largest YouTube network. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

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