socalTECH
JULY 27, 2015
One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.
Tech Zulu Event
APRIL 14, 2014
We will be releasing actual mobile apps down the road, but right now we have device-friendly HTML 5 web applications. MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. There’s aggregation, so like in the entertainment industry, audience measurement is huge.
Both Sides of the Table
FEBRUARY 12, 2017
Video is the new HTML.” Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel. He thinks the history of media businesses show that they have three fundamental pillars: news, entertainment and advertising and you need to be great at all three of these things.
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