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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth always requires real marketing.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ).

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8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth always requires real marketing.

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7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.