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Gradient X Finds $3.75M For New Mobile Ad Play

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A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

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Burstly Snags $1.8M For Mobile Ad Tools

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in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

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Burstly Buys TestFlight

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Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. funding round in November. Financial terms of the buy were not disclosed.

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Interview with Mark Suster, GRP Partners

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This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. The new fund is focused entirely on technology companies.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October. READ MORE>>.

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Burstly Adds SoftBank, Founder Collective

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Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRP Partners. Tags: burstly softbank mobile advertising venture capital.