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Former Rubicon Project Founder Launches Startup Investment Fund

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The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launch TinkerBarn Ventures, a new startup studio and early stage investment fund.

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MediaAlpha Gets Funding For Insurance Advertising Technology

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Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. MediaAlpha said that it has received a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd.,

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H Code Snags New Investment Round

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Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113
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The Trade Desk Launches Venture Capital Arm, Makes First Investment

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Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

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TubeMogul Adds To Funding For Video Advertising

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Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its total raised to more than $70M. Global Investment, Inc., and Presidio Ventures.

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Greycroft Backs Chartable In $2.25M Funding

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Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

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