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True(X) Media Finds $6M

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Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures.

Media 147
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Impact Radius Scores $6M

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Santa Barbara-based Impact Radius , a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. As part of the funding, Redpoint's Greg Martin joins the company's board of directors. READ MORE>>.

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Impact Radius Finds More Funding

socalTECH

Los Angeles-based Impact Radius , a firm which is developing a service to link performance advertising to TV, radio, print, and online channels, has raised $1.0M in a funding round, according to a recent regulatory filing from the firm. No details on the funding have been announced by the company.

Funding 140
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Gravity Acquired By AOL For $83M

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According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. Gravity was venture backed by August Capital, Redpoint Ventures, and Upfront Ventures, and had raised around $20.6M in total funding.

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Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168
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WebVisible Scores $20M

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Irvine-based WebVisible , which helps local businesses place online advertising, has scored $20M in a new funding round, according to a recent regulatory filing from the firm. The round was led by Adams Street Partners, and also included Sutter Hill Ventures and Redpoint Ventures. WebVisible is headed by Kristen Mangers.

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Southern California Startups Raise $761.12M in Q2 2014

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The biggest investments for the quarter were for Culver City-based NantHealth , the digital health venture of billionaire Dr. Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M for its consumer loyalty and advertising efforts; nearly $49.0M Nationally, there was $13.0