Advertising Google Idealab Mobile 
socalTECH
FEBRUARY 9, 2021
Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
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Both Sides of the Table
MAY 4, 2010
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Investors: Google Ventures. Now Google is a VC. Terms not disclosed.
Both Sides of the Table
APRIL 15, 2010
plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Google had huge destination traffic. It kicked Google Video’s ass. billion to Yahoo!
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Hollywood Walk of Fame.
SoCal Delicious
SEPTEMBER 13, 2012
There are five prominent ones in town, Launchpad, Amplify, MuckerLab, StartEngine, and IdeaLab. Play In Motion – Play In Motion is developing a social mobile location-based platform for casual gaming. Share on Google+. Thanks to our advertisers. Share on Facebook. Share on Twitter. Share on LinkedIn. Michael Carney.
SoCal Delicious
SEPTEMBER 19, 2012
When he was 23 years old in 1993, Sky heard about the Internet and realized that it was the future, not the next wave, not a “passing trend” Following Earthlink’s incredible success, Sky founded eCompanies, an accelerator that helped spawn LowerMyBills.com, JAMDAT Mobile, and business.com. Bill Gross – Idealab.
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