socalTECH

FEBRUARY 9, 2021

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

Advertising 203

Advertising Startup Google Commerce 203

SoCal Tech Calendar

JUNE 20, 2012

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. See [link] (more)

Mobile 113

Mobile Marketing Advertising Google 113

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. After this connection, you need not share the 30% of all revenue collected by the store platform.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

NOVEMBER 16, 2010

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

Google 124

Google Marketing Santa Monica Mobile 124

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. I’d take an offer from FourSquare.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MARCH 30, 2010

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

JUNE 10, 2014

Fast growing, mobile advertising startup Airpush , which has quietly grown to nearly $100M in revenues, has something probably no other startup has in the office: a hot tub. Airpush says it now has over 5,000 active advertisers, and is seeing more than 4 billion monthly impressions, and is running on more than 120,000 mobile apps.

Venice 178

Venice Advertising Snapchat Mobile 178

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. After this connection, you need not share the 30% of all revenue collected by the store platform.

Develop 138

Develop Development Platform Mobile 138

Berkonomics

NOVEMBER 19, 2020

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer? .

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

JULY 26, 2011

Culver City-based ThinkNear , a new startup focused on helping local merchants reach consumers with mobile, location-based ads, said today that it has raised $1.6M in a seed funding round. READ MORE>>.

Culver City 176

Culver City Mobile Venture Capital Seed Funding 176

socalTECH

OCTOBER 13, 2011

Los Angeles-based AdColony , the mobile video ad network operated by Jirbo, said Wednesday that it has launched a new, self-serve HD video ad platform targeted at mobile devices. Jirbo said its version of AdColony Express for Google Android is in private beta. READ MORE>>.

Mobile 124

Mobile Services Google Los Angeles 124

socalTECH

OCTOBER 16, 2012

Los Angeles-based ThinkNear , the developer of hyper-local mobile advertising technology headed by Eli Portnoy, has been acquired by TeleNav , TeleNav said this morning. All of ThinkNear's twelve employees are joining TeleNav's mobile local advertising group. TeleNav said it would pay $22.5M, consisting of $18.5M

Venture Capital 164

Venture Capital Seed Funding Advertising Mobile 164

Startup Professionals Musings

JUNE 12, 2021

If you are the first to deliver this, your startup might be the next Google! If you add the next generation of natural language processing (NLP), you will be able to ask Google Voice Search or Apple Siri the questions right through your smart phone. Technology environment savvy.

Web 152

Web Entrepreneur Software Review Google 152

InfoChachkie

MAY 19, 2014

Maybe you said Apple or even Google, but I bet Facebook didn''t come to mind. According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. Quick - name a phone company.

Company 200

Company Companies Mobile Advertising 200

socalTECH

DECEMBER 12, 2012

The firm said it will tape a small group of partners to help develop, design, distribute, scale, and monetize their mobile games. Elbaz was co-founder of Applied Semantics, which was acquired by Google to become Google AdSense. The firm raised $8.5M in a funding in September. The firm raised $8.5M in a funding in September.

Develop 183

Develop Development Google Mobile 183

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

FEBRUARY 3, 2017

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development. Steelhouse provides its software to brands, helping them with retargeting and prospecting campaigns through display, mobile, and social channels. READ MORE>>.

Culver City 100

Culver City Google Advertising Software Development 100

socalTECH

MARCH 31, 2009

Los Angeles-based GoTV Networks has launched a new mobile, social networking application focused on sharing pictures, videos, and text with their friends and family. The firm said that the application is available on Apple's iPhone, and will launch in May on Google Android. READ MORE>>.

Social Network 113

Social Network Networking Mobile Google 113

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

JULY 30, 2020

Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors.

Software Review 157

Software Review Draper Santa Monica Google 157

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. What are your thoughts on the Google announcement? Dave Newmark: I think it goes to the fact that any marketplace needs to have a win. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

TechCrunch LA

MAY 12, 2020

“We look at three pillars of our types of apps… casual games, mobile games, and personal tools,” said Maple Media chief executive, Michael Ritter. . Typically production cycles are driven by the rhythms of Google Play and Apple’s app stores. “We see ourselves as a media company,” said Ritter.

Acquisition 136

Acquisition Media Los Angeles Google 136

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

InfoChachkie

JULY 9, 2012

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

Google 133

Google Develop Development Funding 133

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191

Netflix Blogging Mobile Advertising 191

Xconomy

MARCH 27, 2019

The Federal Trade Commission, which has been digging into the privacy practices of tech giants Facebook and Google, is now training its sights on the internet service providers that bring us all our online content. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Google 46

Google Training Advertising Mobile 46

Tech Zulu Event

SEPTEMBER 11, 2012

According to Andrey Doronichev, head of YouTube mobile in a blog post today said, “All diehard YouTube fans starting today can download the official YouTube app for iPhone and iPod touch from the App Store. It also allows you to share on Google+, Facebook or text message in the app, as well as to Twitter and email. Social Videos.

Google 69

Google Outsource Development Screening Mobile 69

Startup Professionals Musings

JANUARY 15, 2022

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Your Twitter and YouTube messages better match your print advertising message. Communication and writing skills are required.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JUNE 29, 2017

Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments. Section 32. www.section32.com. Fund size: $230M fund. Bryant Stibel. www.bryantstibel.com.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MAY 14, 2013

We own the celebrity birthday niche--we''re first in Google for searching for celebrity birthdays on every day of the year. If you look at Google Panda, they want you to be the best possible resource for a specific thing. That''s how you do well on Google, you become the best resources and site out there for a specific thing.

Google 236

Google Sites Startup Web 236

Xconomy

JUNE 4, 2019

Both the House leadership and the Trump administration are preparing to challenge the power of Google, Facebook, and other big tech companies by launching antitrust investigations into their allegedly anticompetitive business practices, as the Washington Post detailed it this week.

Social Media 75

Social Media Commerce Google Advertising 75

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Google knows it. The quote comes from Google.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

JULY 27, 2015

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech.Co

MARCH 5, 2015

She is a savvy social maven and agency veteran with NPO experience, has a deep background in interactive advertising, relationship marketing, web and mobile applications, and startups. Jenn worked with ad industry pioneer Flycast and agencies McCann, Organic and Eveo, among others.

Google 70

Google Advertising Web Los Angeles 70