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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

[asymmetry, real-time, curated RSS / link-sharing]. ask microsoft, aol/time warner & google]. mobile, locations, layering of services, data management, portability & more]. Google acquired YouTube for $1.65 MySpace vowed not to create anymore big successes off of their backs that Google could then acquire.

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Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene

SoCal Delicious

Advertise Here. Advertise Here. Download the TechCrunch App for Android in Google Play. Enterprise. Smartphones. Digital Cameras. Headphones. CrunchBase. Hot topics. Zuckerberg Interview. Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene. Have a Tip, Pitch or Guest Column? Guest Column.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Huge news: Millions of PHP developers can now build mobile apps for iOS and Android — in PHP. Aiming to head off Apple, Microsoft shows off Xbox SmartGlass mobile app and Xbox dashboard update. Clash of the Titans: Google joins Apple, Microsoft in announcing new tablets (and more). Google Plus. 11 hrs ago.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 This is something that Google is attempting to do with its Wave format and remains an approach to watch.

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