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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

If you are the first to deliver this, your startup might be the next Google! This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘ Semantic Web ’ (or Web 3.0), meaning it understands user context. Memorable personality. Marty Zwilling.

Web 152
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OpenX Rolls Out Google AMP Compatibility

socalTECH

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

OpenX 100
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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. This freemium model has been used for years by web apps. Make your app support all platforms.

Mobile 126
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” And while the App Internet is currently more powerful than the Mobile Internet it has fundamental flaws. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Remember when? What is the answer? .

Metrics 296
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. I’d take an offer from FourSquare.

Mobile 329