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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “Any time someone sends a communication, that will trigger an alert that floats as a Mojichat animation on top of the screen,” Greene said of the earlier activation. .

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. I’d take an offer from FourSquare.

Mobile 329
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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

Maybe you said Apple or even Google, but I bet Facebook didn''t come to mind. According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. Quick - name a phone company.

Company 200
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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

If you are the first to deliver this, your startup might be the next Google! If you add the next generation of natural language processing (NLP), you will be able to ask Google Voice Search or Apple Siri the questions right through your smart phone. Technology environment savvy.

Web 152
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device. The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV.

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Interview with Holden Steinberg and Jason Crilly, PageWoo

socalTECH

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249