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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

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Burstly Snags $1.8M For Mobile Ad Tools

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The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product. READ MORE>>.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. I’ll explain in detail below.

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Interview with Mark Suster, GRP Partners

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This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. We invested in Overture, which was sold for $1.2

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Burstly Adds SoftBank, Founder Collective

socalTECH

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Size of the additional investment was not disclosed. investment from Rincon Venture Partners and GRP Partners. READ MORE>>.

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Online and Mobile Video

SoCal Tech Calendar

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

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