socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1).

Mobile 329

Mobile Advertising Media Marketing 329

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. After this connection, you need not share the 30% of all revenue collected by the store platform.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

MARCH 30, 2010

Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

SoCal Tech Calendar

OCTOBER 3, 2012

Tuesday, October 9, 2012 -- Apps Alliance and MEDL Mobile Mixer. This is the "got to get an invitation" event for what is shaping up to be a MOBILE Industry week in San Diego. With both MMCF and Mobile Con 2012 in town we decided to throw a little "thing" to celebrate. See [link].

Mobile 113

Mobile HTML San Diego Acquisition 113

socalTECH

SEPTEMBER 9, 2015

San Diego-based Chalk Digital , a provider of location-based, mobile advertising technology aimed at local businesses, said today that it has raised a seed funding round. Size of the funding was not announced. The funding came from Composite Capital Partners, Kernal Capital Inc., Chalk Digital is led by Craig Hagopian. READ MORE>>.

Seed Funding 100

Seed Funding Mobile Technology Funding 100

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

JULY 7, 2014

San Diego-based Adtile Technologies , a mobile ad technology company led by Nils Forsblom, has raised $4.5M The company develops interactive, mobile ads which it says use things like motion capture to make mobile ads more user friendly, meaningful, and engaging. in a Series A funding. founded by Forsblom. READ MORE>>.

Technology 157

Technology San Diego Mobile Advertising 157

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. Science has invested in such companies as DollarShaveClub, DogVacay, HelloSociety, and Delicious. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Revenue experiments (and failures).

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. After this connection, you need not share the 30% of all revenue collected by the store platform.

Develop 138

Develop Development Platform Mobile 138

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Tim Cadogan , OpenX (Pasadena, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps). Sean Rad , Tinder (Los Angeles, mobile).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

MARCH 16, 2017

Managing Director: Derek Norton Investment interests: Connected consumer, Internet infrastructure, next generation e-commerce, digital media, gaming, augmented reality, artificial intelligence, consumer Internet, and some ad tech. Managing Director: Ryan Blair Investment interests: Companies which leverage direct-to-consumer model.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

JUNE 29, 2017

Fund size: $400M (Fund VI) Managing Partners: Mark Suster, Yves Sisteron Partners: Greg Bettinelli, Kara Nortman, Kobie Fuller, Kevin Zhang Investment interests: Seed or A-Round investments with a median check size of $2.8 Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

FEBRUARY 2, 2017

The new accelerator says it will invest $120,000 in funding in comapnies in the accelerator for up to 6 percent equity, with a 100 day program to be held at R/GA's New York offices. The new effort is focused on growth-stage and early-stage startups, with an emphasis on improving the reation and delivery of mobile advertising.

Snapchat 100

Snapchat Startup Venice Advertising 100

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 147

OpenX Advertising Web Los Angeles 147

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Mobile devices and apps enhance social interactivity. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

SEPTEMBER 16, 2015

Los Angeles-based social game developer SGN said Tuesday that it has launched a new, advertising campaign for its hit Cookie Jam, featuring actor/comedian Dr. Ken Jeong. SGN said it will be using the advertising spots on TV, mobile, and social to promote its Cookie Jam game and further broaden the audience for its title.

Advertising 100

Advertising Los Angeles Mobile Invest 100

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, among others. READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

SoCal Tech Calendar

JUNE 28, 2009

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

Mobile 100

Mobile Break.com UCLA GRP Partners 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Greystripe's services insert in-game ads into mobile games, and the firm also operates the GameJump.com mobile games portal site. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Greystripe's services insert in-game ads into mobile games, and the firm also operates the GameJump.com mobile games portal site. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Mobile 138

socalTECH

JUNE 4, 2010

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Size of the additional investment was not disclosed. investment from Rincon Venture Partners and GRP Partners. Burstly recently announced a $1.8M

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79