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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140
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GumGum Snags Amazon Vet For Sales Efforts

socalTECH

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

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YieldMetrics Becomes Adomic

socalTECH

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Online and Mobile Video

SoCal Tech Calendar

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

Mobile 100
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RingRevenue Powers New Ad Firm

socalTECH

According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. The new firm will offer pay-for-performance ads on television, radio, print, and online, including mobile phones, social media, and more. Tags: ringrevenue advertising telephone. Spievak is the former CFO of Callwave.