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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100
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Jetpack Grows In New York

socalTECH

Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Jetpack develops advertising technology which is used to help publishers deliver advertising using HTML5, responsive and other tools.

Buzznet 100
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A Chat with Chris Tragos of Jetpack

socalTECH

Our business is helping those guys make more money, through our better ad product. Our ad product helps them close more RFPs, gives them better engagement, and creates additional inventory which is not just an ad spot on a page. We are primarily focused on publishers. That allows them to justify higher CPMs for those kinds of ads.

Buzznet 100
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Los Angeles Web Developer

SoCal CTO

The result of web design are static pages as graphics or HTML. So my flip suggestion was actually not all that helpful. Craigslist - He also considered advertising on Craigslist, but again was concerned about quality. The LA CTO Forum , which I help organize, has more than 100 Software/Web CTOs from all sorts of companies.

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ProProfs | An Online Tool for All

Tech Zulu Event

ProProfs uses every advantage of HTML 5 to let users drag and drop almost every file and lets ProProfs do all the work. Even users who don’t have PowerPoint or a certain video player can view or edit any of those files through ProProfs by the magic of HTML 5. Create an extra quiz or class to help them understand.

Tool 77
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

It’s central standard was HTML (hyper text markup language) that described how we would show data on computer screens. When web browsers (the programs that can read and interpret HTML) were popularized they were “dumb.” The WWW is the presentation layer. Apple had a store. I’m not so sure.

Web 355
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. Having fun again.

Marketing 150