Advertising Idealab Platform Web 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
socalTECH
AUGUST 16, 2010
Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. The firm said it is among the "most used Twitter applications" across all platforms. TweetUp bought Twidroid in July. TweetUp bought Twidroid in July.
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Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A
Tech Zulu Event
OCTOBER 28, 2011
Please join us in congratulating this quarter’s Spotlight companies: Earbits is an online radio platform where artists, labels and concert promoters bid for airtime on a per-song-played basis, and use the exposure to sell their music, event tickets and more. Idealab continues to explore a range of technology frontiers.
Tech Zulu Event
OCTOBER 20, 2011
Earbits is an online radio platform where artists, labels and concert promoters bid for airtime on a per-song-played basis, and use the exposure to sell their music, event tickets and more. It’s the first performance-based marketing platform specifically designed for the music industry. mt) Media Temple, Inc.
Both Sides of the Table
MAY 4, 2010
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. They’ve had a total of 12 deals that have IPO’d. LivingSocial. AppDynamics.
Both Sides of the Table
APRIL 15, 2010
Bill Gross is the man responsible for the overwhelming amount of monetization on the web. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising.
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