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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Matthew Jenusaitis is the CEO of OCTANe , an Orange County startup accelerator whose mission is to connect people and ideas with capital and resources. Advertise on VentureBeat. Whats Hot Menu. Skip to primary content. what’s hot?

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Why You Should Start a Company in. Los Angeles

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RSS ); Why You Should Start a Company in. The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005).

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63 Los Angeles Entrepreneurs To Be Proud Of

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Idea Mensch. Subscribe to RSS. Subscribe to RSS. We are about to head on a four-month, 48-state road trip to help people across America bring their ideas to life and shine the light on some of the amazing entrepreneurs and communities. Subscribe to RSS. Our Best Interviews Via Email: Monthly. Thank you eMinutes.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 They also come in many different types from syndication formats like RSS and Atom to custom API streams.

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