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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Tim Cadogan, OpenX

socalTECH

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

I think you will find that most investors will relate to the following strategy for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118
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Interview with Howard Lindzon, StockTwits

socalTECH

First of all, what's the idea behind StockTwits, for people who haven't used the service? Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Through Howards investment in betaworks, he also owns early shares in Twitter. It's fun, I guess.

Ideas 248
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A Tale of Two Pitches

Both Sides of the Table

Last week I had two very contrasting presentations from entrepreneurs that gave me the idea for this post. He had spent many years at Yahoo! during the better days and we had lots of discussions / debates about Yahoo!’s We all know that many companies have tried to deliver targeted advertising on the web.

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Interview with Josh Stomel, ResumeBucket

socalTECH

What's the idea behind the site? I had early success working in-house with Matt Coffin at LowerMyBills in 2005, and then I was brought on by Yahoo to build out the Yahoo Publisher Network Team. ResumeBucket hits the market with the idea and premise that simpler is better. How do you make money from the site?

Startup 140