Startup Professionals Musings

MAY 27, 2016

There is an old saying in the startup investor community, “Smart investors invest in the team, not the idea.” As an angel investor, I’ve learned to believe in this approach, since I have seen great ideas go astray, due to poor execution and I have seen apparently marginal ideas make millions, managed by a savvy entrepreneur.

Ideas 53

Ideas Technical Review Entrepreneur Advertising 53

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative'

Hollywood 223

Hollywood Advertising Sites Ideas 223

Xconomy

MARCH 19, 2017

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.

Advertising 45

Advertising Glendale San Diego Incubator 45

Startup Professionals Musings

DECEMBER 27, 2021

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. It takes a real selling opportunity to sustain a business idea.

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

MAY 15, 2023

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. I’m convinced that great results are better than great ideas, and a great perception of you as a person is better than both ideas and results.

Tips 121

Tips Social Media Mentor Technical Review 121

socalTECH

NOVEMBER 15, 2012

The company said it has launched a new online idea board it calls a "Moodboard", as part of its SocialBridge collaboration product. Central Desktop described the new feature a "private Pinterest", allowing team members to post creative ideas and images, comment on those ideas, and more as part of the creative process.

Ideas 187

Ideas Advertising Los Angeles Tool 187

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

MARCH 24, 2015

In a strange intersection of corporate advertising and filmmaking, Dell and Intel said they have released a new film on Los Angeles-based streaming television site Hulu , produced by an Oscar winner and including a number of well known actors. Simmons ("Whiplash") and Catherine O''Hara ("Best In Show"). READ MORE>>.

Hulu 100

Hulu Hollywood Advertising Content 100

Startup Professionals Musings

FEBRUARY 13, 2021

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Marketing should begin even at the idea stage.

Startup 162

Startup Metrics Ideas Entrepreneur 162

SoCal Tech Calendar

NOVEMBER 29, 2016

Their innovative cart attached device provides meal ideas for the consumer, point of sale advertising for Food Manufacturers and Vendors, and improved customer service for the store. Bob and Marvin will update us on their journey to reinvent the supermarket shopping cart experience.

Advertising 100

Advertising Ideas Sales Customer 100

socalTECH

MARCH 11, 2014

According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. The two came up with the idea for CampaignEQ from their time at Beachmint. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

JANUARY 14, 2013

Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.

Advertising 159

Advertising Los Angeles Platform Ideas 159

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Success is the right balance of both for fun and profit.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

AUGUST 22, 2020

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Customer 127

Customer Custom Marketing Content 127

Technology Council

MARCH 20, 2012

By Greg Sikes If you have watched TV in the last two years, or walked through an airport, you have likely seen an IBM Smarter Planet advertisement. At the core of this message is the idea that the world is becoming more Instrumented, Interconnected, and Intelligent. Just take a look around your house, or at [.].

IBM 157

IBM IBM Advertising Ideas 157

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? But you have no idea what to do next. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. This week is a no-brainer on whether to attend or not.:) See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Startup Professionals Musings

FEBRUARY 11, 2023

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. In my experience, both are always required in heavy doses.

Startup 118

Startup Satisfaction Customer Custom 118

socalTECH

OCTOBER 12, 2020

How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms. I told him my idea, and after he sold his company, we started working on fundraising.

Startup 113

Startup Netflix Ideas Content 113

SoCal CTO

NOVEMBER 17, 2009

We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Is/was SEO important for MakeItWork? Any thoughts on my post? Very important, but less than before. I'd rather invest time investing in social media to drive traffic to our site. Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “This idea was seeded within GumGum,” says Tanz.

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

Startup Professionals Musings

JUNE 12, 2021

Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. If you’re looking for that ‘million dollar idea’ to build a plan around, here is your chance. Catch the wave soon or it will pass you by!

Web 152

Web Entrepreneur Software Review Google 152

Startup Professionals Musings

JANUARY 1, 2022

Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. They focused on small advertisers looking for bargains. Some of their ideas are as flighty as space travel; others are as grounded as the DNA that makes them who they are. Unique business tactics.

Startup 131

Startup Google Advertising .Net 131

Startup Professionals Musings

JUNE 24, 2023

Investors invest in people, not ideas. The simplest way to express appreciation is to simply say, “Thank you” for an idea, some good feedback, time spent together, or an order. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. Customers buy from people, not companies.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

Startup Professionals Musings

JANUARY 5, 2022

If you're talented and have always toyed with the idea of a startup, financially it makes sense to do it now. Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. More available talent. Make them an offer. They're eating cash.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." If you don’t have a clear idea of why you are there, anything you measure will be useless. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

TechCrunch LA

OCTOBER 19, 2019

MediaLab said it has “some ideas” for developing Kik going forwards, including making the app faster and reducing the amount of unwanted messages and spam bots. The idea caught on with investors and Whisper managed to raise $61 million from investors including Sequoia, Lightspeed Venture Partners, and Shasta Ventures.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

Startup Professionals Musings

SEPTEMBER 28, 2020

Investors invest in people, not ideas. The simplest way to express appreciation is to simply say, “Thank you” for an idea, some good feedback, time spent together, or an order. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. Customers buy from people, not companies.

Outsource Development 169

Outsource Development Ideas Customer Custom 169

Startup Professionals Musings

MARCH 20, 2019

Image via Jisc As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. It takes a real selling opportunity to sustain a business idea.

Startup 90

Startup Ideas Examples Entrepreneur 90

Startup Professionals Musings

MAY 16, 2020

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. In my experience, both are always required in heavy doses.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. How did you decide this was worth creating a company out of the idea?

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JUNE 13, 2013

Round one is for ideas, then there''s a round for storyboarding, and a round for execution. The idea round revolves around 140 character ideas. Anyone with a good idea can participate. That''s different than the old idea of video crowdsourcing, where people have to do everything. There are three phases.

Ideas 243

Ideas Content Startup Web 243

Startup Professionals Musings

MARCH 29, 2021

An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance. Advertising more features, or even a lower price, is not as memorable to customers today as a great experience, or a unique event. The key is to be able to measure your return, adapt quickly, and learn from your efforts.

Customer 168

Customer Custom Marketing Social Media 168