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The Trade Desk Names Chief Data, Trust Officer

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Swadia was most recently CEO of White Ops, a company in the digital advertising fraud prevention area, and according to The Trade Desk, has more than 20 years of experience in the technology and media industry. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green.

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The Trade Desk Plans Expansion In Ventura

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The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

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Vadio Gets Backing From Mucker Capital, Amplify, Others In $2M Funding

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Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

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PageWoo Finds Funding

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Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Pagewoo--which is in private beta--was part of Howard Marks' StartEngine incubator earlier in the year. READ MORE>>.

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Applied Semantics' Gil Elbaz A Backer Of Real Time Ad Firm

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Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.

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Interview with Mickie Rosen, Tecca

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We caught up with Mickie Rosen , the firm's CEO, about the company, its links to Best Buy, and how it was incubated out of Fuse Capital. Ross Levinsohn of Fuse Capital also is involved in incubating Tecca. So, we decided our initial focus should be on the mobile platform. Second, we're going to launch it cross-platform.

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Interview with Dave Fink and Jonathan Neddenriep, Postie

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Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. Both of us are purely digital. So, where's the company now?

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