article thumbnail

Trends in Digital Distribution: Production, Distribution and Advertising

SoCal Tech Calendar

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

article thumbnail

How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

We caught up with Catalog's co-founder and CEO Patrick Ip , along with co-founder Jacobo Lumbreras , to learn more about the startup. Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. Patrick Ip: As we mentioned, we raised $1.5M

Help 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? an enterprise social networking platform provider located in Los Angeles, CA. What are the risks and rewards?

article thumbnail

Interview with Kanaan Jemili, uCast Global

socalTECH

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. We are unique in being an open platform, that allows for all of these variations to happen.

Content 113
article thumbnail

Interview with Wes Nichols, MarketShare

socalTECH

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

article thumbnail

Interview with Jason Spievak, RingRevenue

socalTECH

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

article thumbnail

Clinton Foy: Why We Bought Our Own E-Sports Team, the Immortals

socalTECH

This is a way to be a player in that space, and work with everybody�the other team owners, the leagues and publishers, the IP holders, and the e-sports community�to create that. At Crosscut, we tend to invest in platforms. That's what's exciting about this. There are some big, multi-million dollar brands in this.