TechCrunch LA

SEPTEMBER 7, 2021

At the time, it was doing Facebook media buying for e-commerce companies. That being said, we work with companies of all sizes — startups, companies that are already established, and very large companies that need to rework both their creative and their media buying strategy. And then bit by bit, we grew the organization.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah has what I believe he called “Thank You metrics”. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Our Ace Scores are an overall score of advertising creative effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

APRIL 15, 2016

Los Angeles-based Gatsby (www.thinkgatsby.com) has come up with a way to combine both ways to promote social sharing, as well as reduce shopping cart abandonment, via discounts which change depending on your social influence and sharing activity. The first set of discounts is a set, $50 off at Helix Sleep. So far, it's been promising.

Social Media 100

Social Media Social Network Examples Startup 100

SoCal CTO

NOVEMBER 10, 2009

What were those and how is that changing now given how things are changing in social media? and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. I'm sure that you had to think about that at Google and United Online.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Alex Taub – Social Rank , Twitter metrics and engagement tool. Grant Delgatty – URB-E , the world’s smallest foldable electric vehicle. Morgan Intrator – Yoursigma, combining technology with classroom learning.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217