Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

FEBRUARY 4, 2013

We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It gets quite strategic. We like to describe it as a fantasy sport for women, because it has some of the same dynamics, that the same kinds of conversations, strategy, and planning. What do you have planned next?

Commerce 153

Commerce Sites Entertainment Social Network 153

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

JULY 31, 2019

For example, I recently picked up my phone to call a well-advertised local company for a TV repair. If you are in that category, you should take a hard look at a new book, “ Nincompoopery: Why Your Customers Hate You--and How to Fix It ” by John R Brandt, who has some real insight on this problem.

Customer 83

Customer Custom Demand Examples 83

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 101

Social Media Media Entrepreneur Metrics 101