InfoChachkie

OCTOBER 20, 2009

Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.

Customer 153

Customer Custom Acquisition Entrepreneur 153

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. Many of the tactics we deployed simply do not work in today’s market. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Customer 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

APRIL 30, 2012

I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. I illustrate the use of these tactics of influence below. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Reversible.

Study 243

Study Advertising Research Customer 243