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The Trade Desk Names Chief Data, Trust Officer

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Ventura-based The Trade Desk announced this morning that it has named Sandeep Swadia as its new Executive Vice President, Chief Data and Trust Officer. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. READ MORE>>.

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The Trade Desk Launches In China

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Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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The Trade Desk Taps eBay For New Exec

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Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

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Interview with Jeff Green, The Trade Desk

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Last week, Ventura-based The Trade Desk (www.thetradedesk.com) announced a $2.5M The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising.