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The Trade Desk Names Chief Data, Trust Officer

socalTECH

Ventura-based The Trade Desk announced this morning that it has named Sandeep Swadia as its new Executive Vice President, Chief Data and Trust Officer. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. READ MORE>>.

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Shopzilla Buys Connexity

socalTECH

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

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The Trade Desk Launches In China

socalTECH

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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Shopzilla Becomes Connexity

socalTECH

Shopzilla acquired programmatic media buying startup Connexity--which had been based in Ventura at the Ventura Ventures Incubator--back in February. connexity shopzilla bizrate rename businss unit advertising programmatic comparison shopping' READ MORE>>.

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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda also had served as GM of Bloomberg's Media Distribution division, and had been at Yahoo, Gap Inc., and Walmart.com. and Walmart.com. READ MORE>>.

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The Trade Desk Names COO

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Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Alon Goren , Invested.in (Los Angeles/Ventura, crowdfunding). Jerry Jao , Retention Science (Los Angeles, analytics/advertising).