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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

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Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. That includes Notre Dame, Oregon, UCLA, and others.

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Interview with Wes Nichols, MarketShare

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Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Advertisers are known for their creative focus, not focus on analytics. But, they're not looking at how those swim lanes interact with each other.